We’ve all seen a news story here or there about the rise in artificial
intelligence and how it will continue to change our world in the future in ways we can’t predict. But, unless your role demands it, not many of us take it a layer deeper to the threat of generative AI today.
GenAI is the specific subset of AI that creates deepfake text, images, data, and code—which
can mirror that of real people and places. Fraudsters are using this new frontier in technology to
innovate fresh ways to attack large business operations through the IT Help Desk.
The primary target: your company, your customers, and especially your IT Help Desk.
Major companies around the globe are finding their IT Help Desks the target of GenAI fraud, which looks to gain information through “phishing” for login credentials and learning what security checkpoints are required. For call centers of all shapes and sizes, identifying bad actors using fake content can be nearly impossible on their own.
Why? Because GenAI has made “know your customer” (KYC) security practices instantly useless. Through
the application of open source and off-the-shelf software, scammers can now pass security tests with ease—including ones that use liveliness and “live action” confirmation tests. It can even design surround content that seems real, like a driver’s license on a kitchen countertop or tile floor.
In the past, in order for a fraudster to fake an ID, they had to spend hours being meticulous in photoshop or purchasing falsely rendered IDs that would take long periods to transit to them through the mail. Today, however, they can pay less than $20 on the dark web to have synthetic IDs
generated in seconds.
IT Help Desks don’t need to go it alone. You can fight back.
If you do nothing, it is almost a certainty that fraud will spread into your user and company accounts. Right now, bad actors are researching your customers’ and employees’ social media accounts,
planning ways to impersonate them, and actively trying to uncover the passwords or digital codes needed for illegal transactions.
But just as GenAI can be used for bad, there are innovative technologies that can be used for good. Digital software advancements—like Trusona’s ATO Protect—offer ways to eliminate credential risks and guard against GenAI attacks. This state-of-the-art technology can be implemented instantly and gives your IT Help Desk tools they can use on Day 1 to identify fraud before it occurs.
For better or worse, GenAI is here to stay. Legacy security practices are no longer enough to secure your business. Put progressive technology on your side today to ensure your company, customers, and call center are protected.
